Transparency, what a concept! Is TrueCar the Way to Go?

Transparency, what a concept! – Automotive Digital Marketing Professional Community.

Josh Friedman: Often, the transparency of the data TrueCar.com shares with an online shopper is overshadowed by that Really Low Price Quote, and good, old-fashioned wishful thinking. We’re talking quotes of $2,000 and $3,000 below what’s really doable, in our view, but competing quotes, nevertheless, that we frequently contend with. Use the link provided to see the charts, read the full article and post your comments…

Tagged: Automotive, Automotive Industry, automotive marketing, Car Dealer, Car Dealers, Internet Sales, Internet Sales Manager, Lead Providers, New Car Sales, TrueCar, vehicle pricing