70% of Americans are online daily, checking emails, facebook, google,etc. Google alone gets over 91 million searches daily. According to QVC.com, QVC expects that 50% of its sales will come from the internet by 2014. Facebook has over 320 million users. Understand that 70% of Americans online includes 70% of your previous customer, 70% of your future or potential customers and 70% of your service customers. Also,your sales force, your family, everyone and this number is growing. Go to where your customers are. I see no downside to branding yourself online. It’s cheaper than traditional advertising and it’s 100% trackable. Marketing ideas can be implemented instantly, measured and changed with a click of the mouse.
Tagged: ADM, advertising, Auto Industry Suppliers, Automotive, Automotive Industry, automotive marketing, Car Dealer, Car Dealers, Dealer Group, Executive Management, Lead Providers, Leadership, Marketing, New Car Sales, Social Media Marketing