Selling and Marketing Brand X – Automotive Digital Marketing Professional Community

Selling and Marketing Brand X – Automotive Digital Marketing Professional Community

When you are selling and marketing a brand x product, there are many
challenges that you face. These challenges range from questions on
product reliability to a lack of brand recognition.

One of the first things that I would handle is product reliability.
This comes from the product development and engineering side of your
business. The product has to be developed and tested to insure that it
works properly. Nothing will destroy your credibility like under
delivering on promises that you make about your product.

In terms of addressing questions on product reliability, I would
offer a free trial of your product to both the end users and industry
experts. If your product delivers on its promises you should be able to
earn testimonials and endorsements. This will not only address product
reliability but will also go a long way toward creating brand
recognition for your product. Remember one of the most important things
that a brand can cultivate in its customers is trust and advocacy. It is
your job as a brand to turn your customer base into advocates.

In terms of building brand recognition, I would create a story for
your product. This story should demonstrate how the product helped to
solve a problem. As I said earlier, using testimonials from industry
experts and end users alike will help build trust and get people to take
that first step to try your product. One of the most valuable marketing
tools is�word of mouth.
Social Media channels such as blogs,�Facebook,�LinkedIn,
Twitter,�Google,�YouTube,�Pinterest�and others help to spread your
products story to the masses. I would also have a company website that
integrates all of these channels. Exhibiting at industry�trade shows�and
conferences is also a great way to get the word out about your product.

I was an outside sales rep in the dental industry with an equipment
distribution company. Many of the product lines that I carried were not
name brand. In the beginning many people I called on were reluctant to
try products that they did not know. They would waver and say things
like “I don’t know, I have never heard of this product”. After assuring
the customer that it was reliable and comparable to their name brand
product; I took on the role of brand ambassador by convincing customers
to try just one or two items. After these customers tried the product,
they switched from a name brand product to my off brand product! I
turned skeptics into believers. I was able to use these customers to
tell the story about the off brand product through testimonials and
referrals.

I had an impact at the distributor level. For a really big impact,
all of this needs to be done by the manufacturer. Product development,
engineering, Sales and Marketing teams needs to work together to make
sure that the product launch and market adoption take place. If you work
with distributors you need to provide them with support to help them
succeed.

This is how to sell and market a brand x product.

via Selling and Marketing Brand X – Automotive Digital Marketing Professional Community.

Tagged: , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Automotive Social CRM by Ralph Paglia

Social Media Based Customer Relationship Management Strategy and Tactics for Car Dealers

The Sales Life with Marsh Buice

Sales isn't just a profession...it's a Life Skill.

CBT Automotive Network

Automotive News, Training and Insights

Matt Collins' Blog

A Blog About Disruptive Tech, Trends, & Opportunities

Sales, Marketing & Social Media Today

This is a blog that explores the trends of Sales, Marketing and Social Media. Send me your questions!

Car Dealer Consulting

Proven strategies to grow your dealership, sell more cars and have happy customers. Catapult your business on a new level with recommended dealer management systems, how to guides and muchmore.

The Automotive Basics

The Terms to Know

Market Research (BLOG)

Next-generation provider of syndicated research, customized research, and consulting services.

richardscarblog

All automotive, all the time

The Speed Trap

Automotive News, Reviews, and History

Photofocus

Education and inspiration for visual storytellers

Caprice Photography Automotive Art

All things automotive and the people who live it

%d bloggers like this: