Tag Archives: Internet Sales

Bankruptcy Good for Auto Industry per TrueCar’s Scott Painter – Automotive Marketing

Bankruptcy Good for Auto Industry – TrueCar’s Scott Painter 

Many thanks to Rob Fontano for the YouTube link to Scott Painter’s interview by Bimbo, er, Bambi Francisco (me bad).  I am sorry, Bambi, but when you try to add color commentary about the auto industry, as if you know something about it, you sound like an idiot.  Now, I am certain Bambi has never sold cars for a living, but HAS SHE EVER ACTUALLY PURCHASED A VEHICLE?

Because, her inane commentary indicate complete auto industry ignorance at a level that makes her unqualified to interview somebody like Scott Painter.

via  Automotive Digital Marketing Professional Community.

TrueCar – Banned YouTube Video

TrueCar – Banned YouTube Video

WARNING: This is the same video that TrueCar forced YouTube to delete in their attempt to squash the message it contains… Watch this clip while you still can and before the army of attorneys that TrueCar uses to suppress America’s Free Speech constitutional rights are successful in their “Mob Enforcer” style of witness suppression yet again!

via Automotive Digital Marketing Professional Community

Why ZMOT is BS – According to Larry Bruce

Why ZMOT is BS – According to Larry Bruce

Larry Bruce points out: “It is all too easy today for consumers to just cut you out of the buying process for you not to be ultra-transparent and more importantly HELPFUL. The bottom-line the consumers web shopping experience when it comes to automotive is more of a process of elimination not one of inclusion” Use the link provided to see Larry’s entire article and the comments that have resulted from his controversial statements…

Source: Automotive Digital Marketing Professional Community

 

The 5 WORST Questions to Ask a Phone Up

The 5 WORST Questions to Ask a Phone Up

Melissa Roberts, has written a great article that will help all of us to stop making the mistakes that cost dealerships a lot of money in lost sales and service profits from not handling phone calls properly.  Sometimes, knowing what NOT TO ASK can be as, or more important than knowing what to ask.  Too many people in dealerships are fumbling these opportunities to do business that come through the phone.  As a marketer, it pains me to see so much interest from customers get driven away from people saying the wrong things, and asking inappropriate questions when people call the dealership.  Check out the entire article with the 5 things you should never ask people over the phone by using the links provided…

via The 5 WORST Questions to Ask a Phone Up – Automotive Digital Marketing Professional Community.

Transparency, what a concept! Is TrueCar the Way to Go?

Transparency, what a concept! – Automotive Digital Marketing Professional Community.

Josh Friedman: Often, the transparency of the data TrueCar.com shares with an online shopper is overshadowed by that Really Low Price Quote, and good, old-fashioned wishful thinking. We’re talking quotes of $2,000 and $3,000 below what’s really doable, in our view, but competing quotes, nevertheless, that we frequently contend with. Use the link provided to see the charts, read the full article and post your comments…

Automotive Digital and Social Media Marketing and Sales Training Workshop

Dealer Internet Battle Plan Workshop

Internet Battle Plan Workshop for Car Dealers

Automotive Internet Battle Plan Workshop Hosted by Jim Ziegler and Ralph Paglia to be held on July 6-8th in Atlantic City, NJ

ATLANTA, June 2 /PRNewswire/ — Top automotive industry trainer Jim Ziegler and automotive digital marketing expert Ralph Paglia present a dynamic workshop to help auto retailers meet online marketing challenges. Automobile retail sales are a fiercely competitive and erratic market. Ziegler and Paglia’s plan is to give dealers an Internet Sales and Marketing Strategy to outperform the competition by gaining unfair competitive advantage on the web. This powerful event will be held at Bally’s Atlantic City, just minutes from the Philadelphia and New York City areas.

Change is constant. Nothing is the way it was, and will never be that way again. After working with thousands of automobile dealers over the years, Jim Ziegler needed to be sure his clients kept up with the new realities of changing technologies and the emerging influence of social media. So he assembled an all-star faculty for this dynamic event. All four presenters are world-class online retail practitioners. Their expertise and hands-on experience has shown they know what works and what doesn’t work in the online sales arena.

Jim Ziegler

Jim Ziegler

Ralph Paglia

Ralph Paglia

Joe Webb

Joe Webb

Tim Jennings

Tim Jennings

Workshop Instructors Ralph Paglia, Joe Webb and Tim Jennings have all been top-rated speakers at premier industry events such as Digital Dealer Conference and Exposition, J. D. Power and Associates Automotive Internet Roundtable, Dealer Synergy Sessions, ENG Automotive CRM Summits, Kelley Blue Book eNetworking Conferences, Driving Sales Executive Summit, Ford Lincoln Mercury Digital Advertising Summit, Toyota eCertified Dealer Workshops, NADA Workshops, General Motors Standards For Excellence (SFE) Conference, American Honda Motor Company Institute, Honda iN, Ford DealerConnection Workshop, Mercedes-Benz StarLeads and Content Management System Dealer Workshops, Reynolds Contact Management CRM Seminars, Honda iN Lead Management Workshop, Hyundai Dealer Lead Management Dealer Training, Ford Internet Lead Management (FILM) Dealer Seminars, Ford Business Development Center (BDC) Dealer Summits, Toyota University Signature Program, Honda EXCEL, Ford eTools Dealer Workshops, NCM 20 Group Automotive Digital Advertising for Dealers, ADP Dealer Services Internet Sales Dealer Summits, Automotive Success Magazine Best Practice Summits, and many more too numerous to list them all… Each of these car guys have managed both large and small dealership Internet Sales Departments.

When interviewed, Jim Ziegler smiled and said, “I’ve assembled a killer team for this event, combat tested veterans with more than four decades of in-the-trenches experience.”

When asked about his success in selling over 4,000 cars via the web in calendar year 2006 while working as Internet Director at Courtesy Chevrolet in Phoenix, Ralph Paglia smiled and responded, “Our team in Phoenix was able to do that because we went to war on the web with several unfair competitive advantages… As other dealers caught on, copied what we were doing, we continued to launch barrage after barrage of web initiatives that kept us ahead in the market by seizing and controlling car buyer mindshare…”

The well known Automotive Digital Marketing guru, Ralph Paglia, went on to say that he will deliver; “…several strategic and tactical “How To’s” that will not be for the weak or timid dealer because they are the web equivalent of “going nuclear” on a dealer’s local competition.”

Ralph Paglia stated, “Dealers with a weak stomach for hyper-competitive tactics such as driving traffic from their competitor’s lots and showrooms using mobile web apps and text messaging may find some of my more aggressive tactics as being a little over the top… But, by learning my Web Ninja Sales tactics they will at least be able to recognize and know when other dealers are using these aggressive techniques to steal business from their dealership before it is too late to defend themselves!”

At Bally’s Resort in Atlantic City, NJ on July 6 through July 8, Jim Ziegler and Ralph Paglia will deliver the real deal, content-rich sessions, hands-on “real-world stuff”, not theory.  Attendees will leave this 3 day workshop with the know-how to deploy the tactics and processes that are battle-tested and proven effective on the front lines in the most successful dealerships throughout North America.

Jim Ziegler advise all dealers to take action NOW; “Dealerships can’t afford to miss a single opportunity to do business… You MUST register and attend this Dealer Internet Battle Plan Workshop with your key managers or risk getting blown out of the market by your competition which is preparing THEIR Internet Battle Plan as you are reading these words!””

Having a dominant and effective presence on Facebook, Twitter, and other portals is critical to dealership marketing strategy.  Ziegler and Paglia are masters of the Social Web and using this incredibly popular medium to generate relationship based sales and to achieve dealer marketing objectives.  Dealer Internet Battle Plan Workshop participants will take back materials, hand-outs, CD’s, top secret user names and passwords along with an in-depth understanding of how to leverage online relationships for sales and profits.

Jim Ziegler and Ralph Paglia have each personally committed themselves to delivering workshop attendees a thorough understanding and ability to leverage the following…

  • How to implement “pathway to success”; email to telephone, phone to showroom, appointment to delivery
  • Effectively Maximize Existing Profit Centers and Create New Revenue and Profits
  • How to self-produce videos that capture customer trust and create high levels of credibility
  • Focus sites, microsites, landing page tactics and 12 other secrets to driving high-volume traffic
  • Internet stealth marketing techniques with ‘Ninja’ Search Engine Optimization
  • Beat third party lead providers at their own game on the Internet battlefield
  • Marketing and Advertising with ultimate Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Customer Relationship Management and CSI Engineering Projects for High Average Profitability, Top-Rated CSI Scores, Customer Retention and Referrals!
  • YouTube, Facebook, LinkedIn and Twitter: How to profitize social media through customer-friendly “Pull Marketing”
  • Using little known but powerful web apps to divert OEM traffic to dealership websites
  • Receive individual passwords and authorized access to restricted file servers with hundreds of proven effective email templates, phone scripts, reporting spreadsheets, How To PPT files, performance metrics from top dealers, Internet Dept. Workflow process maps, business plans and other content too valuable to make openly available on the Internet!*

Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegleris a member of the National Speakers Association and has been a keynote speaker at National and State Dealer conventions, and has trained over 75,000 Dealers, GSMs, Sales and F&I Managers. Course and Training information is at:http://zieglersupersystems.com/ Jim can be reached at: 800-726-0510

Ralph Paglia has served ADP Dealer Services as Director of Digital Marketing Solutions since April 2007.  He established the partnership between Ford Motor Company and ADP Digital Marketing which features joint ventures such as the Ford Lincoln Mercury Digital Advertising Program for Dealers and the Ford Regional Digital Marketing Consultants (DMC) supplied by ADP Digital Marketing.  Ralph is also the founder and editor in chief of the Automotive Digital Marketing Professional Community located at www.AutomotiveDigitalMarketing.com which is the industry’s leading independent online resource for digital marketing and Internet Sales Management tools, strategies, tactics, files, photos, videos and professional networking amongst over 3,500 of the most successful automotive marketing practitioners in the auto industry.  Ralph has recently led the development, build-out and opening of the ADP Social Media Reputation Management SkySong Operations Center as an auto industry leading joint venture between Arizona State University (ASU) and ADP Dealer Services located at ASU’s state of the art SkySong Center for Innovation, Technology and Imagination in Scottsdale, Arizona.  Ralph Paglia can be reached on his cell at 505-301-6369… by email at Ralph_Paglia@adp.com or follow him at http://twitter.com/RalphPaglia and friend him at www.Facebook.com/RPaglia.

*PLEASE NOTE:  File Server Access is restricted to workshop attendees and will be revoked for any dealer caught sharing their password with anyone who did not attend the Dealer Battle Plan workshop.

SOURCE:  Ziegler SuperSystems and Paglia Professional Network

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Chris Saracenos ADM Page – Automotive Digital Marketing Professional Community ADM

Chris Saraceno

Vice President/Partner
Kelly Automotive Group
Allentown, PA

Chris Saracenos ADM Page – Automotive Digital Marketing Professional Community ADM.

ADM Profile Information

Chris Saraceno

  • Male
  • Allentown, PA
  • United States
  • Kelly Automotive

Send a Message

Enter Name of Your Dealership, Business or Employer:

Kelly Automotive
Auto Industry Business Segment or Affiliation:
Car Dealer
If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
-Buick…, -Chrysler…, -Dodge…, -Ford…, -GMC…, -Jeep…, -Mitsubishi…, -Nissan…, -Saturn…, -Used Cars…, -Used Trucks…
OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
cbskmc@aol.com
REQUIRED: Email Address visible ONLY to ADM Administrators (will NOT be visible in your ADM Profile):
cbskmc@aol.com
REQUIRED: Your Business Phone Number:
321-960-6133
Your Mobile Phone Number:
321-960-6133
REQUIRED: Primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdigitaladvertising.com)
http://www.kellycar.com
Describe YOUR Value Proposition… Why should people do business with you? (this text box OK for HTML)
Vice President/Partner of Kelly Automotive Group
Enter the URL of a DEALER Website you recommend (example = http://www.SandersonFord.com):
http://kellycar.com
Enter URL of OEM or affiliated site you recommend (example = http://www.FLMDigital.com):
http://www.hirethewinners.com
Enter URL of Your Favorite Automotive Social Media example (example = http://www.AnciraCommunity.com):
http://www.dealerelite.net
Enter URL of a CLASSIFIED AD or INVENTORY LISTING site you recommend (example = http://www.Cars.com):
http://cars.com
Enter URL of Your favorite TWITTER profile (example = http://www.twitter.com/ralphpaglia):
http://www.twitter.com/grantcardone
Enter URL of YOU or YOUR COMPANY’S Facebook Profile or Fan page (example = http://www.facebook.com/RPaglia):
http://www.facebook.com/chrissaraceno
Enter URL of YOU or YOUR COMPANY’S YouTube Channel (example = http://www.youtube.com/AutoDigitalMarketing):
http://www.youtube.com/fordmotorcompany
Check the Dealership WEBSITE PROVIDERS you currently use, or have experience using in the past:
BZ Results
Select the Automotive Internet Lead Providers You Currently Use, or have Used in the Past:
Cars.com NewLeadsPlus, Not Applicable
Select the Dealer Management System(s) (DMS) You Currently Use:
ADP
Select the Inventory Management or Used Car Inventory Marketing Solution You Use (if applicable):
vAuto

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