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Automotive News Cites December Sales as Momentum Builder Going Into 2013

Automotive News Cites December Sales as Momentum Builder Going Into 2013

 

As most people know, or at least hear about whenever car sales are bad, the auto industry is “Cyclical” by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic pressures…

Usually, we hear about the cyclical nature of the car business when it is used to describe problems.  Welcome to the part of being in a cyclical business that is exhilarating; the ride back up!  Of course I know we have been on the upside for at least two years now, but for the first time since the recovery started we are seeing VERY STRONG action on the part of consumers.  With many economists calling for over 15 million new vehicles to be sold in 2013 and used vehicles at record demand levels, it is simply a GREAT TIME to be in the car business.

I wanted to share some excerpts from Jesse Snyder’s article in Automotive News where the case is made for activity in December generating sales and demand momentum going into 2013.  Combined with the normal spring and summer hot selling seasons, I have little reservation that many dealerships will be setting all sorts of sales and profit records during the first half of 2013.

So, it is time to put on your selling shoes and get ready to improve productivity on the part of yourself and your team.  Most dealerships are still staffed at recession levels for their customer facing and support teams.  This is not going to work. For dealers, if you want to get your market share when total sales are rising, your sales team has to generate more business.  This market is going to reward the dealers who build up there sales and support teams with additional market share.  For the dealers who do not act like entrepreneurs by anticipating and building out to their staffing needs IN ADVANCE based on a 16 million SARS, they are going to be left in the dust by those who do.

Take a look at Snyder’s article excerpts below and start making plans to build out your organizations and their staffing levels so you can handle more sales and profits.  the ROI on properly trained employees is never better than when we are in the upward trending part of the auto industry’s cyclical patterns.

Automotive News cites strong December sales as building momentum for 2013

  – Excerpt from Automotive News article
The U.S. seasonally adjusted annual sales rate was 15.4 million, the second straight month above 15 million and a performance that created momentum for 2013.

A strong December helped push 2012 U.S. light-vehicle sales to 14.5 million units, up 13 percent from 2011 and the highest volume in five years.

Automakers sold 1.4 million cars and light trucks in December, 9 percent above a strong year-earlier performance. The seasonally adjusted annual sales rate was 15.4 million, the second straight month above 15 million and a performance that created momentum for 2013. The spoils were shared unequally. Volkswagen Group continued to surge as its namesake brand posted a 35 percent gain, also finishing the year up 35 percent.

The two biggest automakers, General Motors and Ford, lost market share with their single-digit percentage gains for the month and the year. Japanese rivals Toyota and Honda scored the biggest share gains. And Honda’s Acura brand dealt a prestige blow to GM’s Cadillac.

Although he doesn’t expect 2013 to match the double-digit gains of the past three years, Toyota Motor Sales President Jim Lentz said low-cost financing, fresh products and U.S. population growth will keep the industry going.

“We see continued economic stability [this] year with modest growth,” he said. “We expect the auto industry to remain at the forefront of an improving economy.”

Jesse Toprak, vice president of TrueCar.com, also expects 2013 auto sales to hit 15.5 million, a 7 percent gain.

“December finished a year of very healthy recovery on a high note,” he said. “As long as the financial markets are steady, auto sales will be OK.”

Some of the highlights:

Boosting volume but losing share

In a strong market like 2012’s, it’s hard to match the overall industry’s 13 percent growth. The eight biggest automakers all posted higher sales in 2012, but only four gained market share.

The market share winners: Toyota Motor Sales, up 1.5 share points; American Honda, 0.8 point; Chrysler Group, 0.7 point; and Volkswagen Group of America, 0.5.

The biggest share losers in 2012 were General Motors, down 1.7 share points, and Ford Motor Co., off 1.3 share points. Nissan North America lost 0.3 of a share point, and capacity-constrained Hyundai-Kia Automotive fell 0.2 of a point, ending its string of U.S. gains.

Two-year share reversals

But over a two-year period, comparing 2012 to 2010, four automakers show a reversal of form. Last year both Toyota and Honda regained share they had lost after natural disasters in 2011, but they’re not back to normal. Over two years, both are down 0.8 of a share point.

And while Hyundai-Kia and Nissan lost share last year, they’re up compared with 2010.

BMW tops Mercedes in luxury race

With an aggressive lease pull-ahead program, BMW brand handily outsold Mercedes-Benz in December, wining its second straight U.S. luxury brand title.

In 2012, BMW sold 281,460 light vehicles and Mercedes-Benz 274,084 (excluding Sprinter commercial vans). A year ago it was BMW by 2,715 units.

Lexus, the best-selling U.S. luxury brand from 2000 to 2010, boosted 2012 sales 23 percent but again finished third with 244,166 units.

Acura outsells Cadillac

Acura moved to fourth place in U.S. luxury sales with a 27 percent gain in 2012, dropping Cadillac one spot to No. 5 as its volume fell 2 percent.

Luxury segment sales rose 13 percent to 1.6 million in 2012. The smaller luxury brands kept the same positions as in 2011: in order after No. 6 Audi were Infiniti, Lincoln, Volvo, Land Rover, Porsche and Jaguar.

Camaro tops Mustang

In a pony car shootout, the Chevrolet Camaro outsold the Ford Mustang by 1,396 units. The tally: Camaro, 84,391, Mustang 82,995. In 2011, the Camaro won by almost 18,000, but its volume fell 4 percent last year, while Mustang sales jumped 18 percent.

Subaru, Mazda up, Mitsubishi down

Subaru of America posted a 9 percent December gain and finished the year up 26 percent higher. Lower-volume Mazda surged 22 percent in the final month to push its 2012 total up 11 percent to 277,046 units.

But Mitsubishi was off 18 percent in December and 27 percent for the year.

Volvo ekes out a 2012 gain

Volvo Cars North America finished the year up 1 percent with 68,117 sales – with all but 69 of the 877 unit increase coming in December.

F series, Camry are top truck, car

Best-selling U.S. truck: it’s the Ford F series again. On the car side, it’s the Toyota Camry, again. Both enjoyed healthy gains: Sales of the F series jumped 10 percent to 645,316; the Camry soared 31 percent to 404,888.

Another silver for Silverado

Chevrolet’s Silverado pickup, meanwhile, held on to its rank as No. 2 seller among all vehicles, thanks to a late surge. After trailing through 11 months, the Silverado recorded 50,699 December sales to 31,407 for the Camry. That was worth a silver, at 418,312 for the year.

You can reach Jesse Snyder at jsnyder@crain.com.

Read more at the source: www.autonews.com/article/RETAIL
Winners and Losers
% change in sales among major brands from Dec. 2012
Winners Dec. Winners 12 mos. Losers Dec. Losers 12 mos.
1 Porsche 61% Fiat 121% Mitsubishi -18% Mitsubishi -27%
2 Fiat 59% Smart 92% Lincoln -12% Lincoln -4%
3 Smart 40% Scion 49% Kia -10% Jaguar -2%
4 BMW division 39% Chrysler Division 39% Jeep -9% Cadillac -2%
5 Volkswagen division 35% Volkswagen division 35% Jaguar -8%
Top selling light vehicles

    Dec.   2012
1 Ford F series 68,787 Ford F series 645,316
2 Chevrolet Silverado 50,699 Chevrolet Silverado 418,312
3 Honda Civic 33,118 Toyota Camry 404,886
4 Toyota Camry 31,407 Honda Accord 331,872
5 Ram 30,211 Honda Civic 317,909
6 Honda Accord 29,428 Nissan Altima 302,934
7 Honda CR-V 25,733 Ram 293,363
8 Toyota Corolla/Matrix 24,679 Toyota Corolla/Matrix 290,947
9 Nissan Altima 23,966 Honda CR-V 281,652
10 Ford Focus 22,604 Ford Escape 261,008

Top selling cars

    Dec.   2012
1 Honda Civic 33,118 Toyota Camry 404,886
2 Toyota Camry 31,407 Honda Accord 331,872
3 Honda Accord 29,428 Honda Civic 317,909
4 Toyota Corolla/Matrix 24,679 Nissan Altima 302,934
5 Nissan Altima 23,966 Toyota Corolla/Matrix 290,947
6 Ford Focus 22,604 Ford Focus 245,922
7 Chevrolet Cruze 21,230 Ford Fusion 241,263
8 Hyundai Sonata 20,826 Chevrolet Cruze 237,758
9 Toyota Prius 20,040 Toyota Prius 236,659
10 Ford Fusion 19,283 Hyundai Sonata 230,605

Top selling light trucks

    Dec.   2012
1 Ford F series 68,787 Ford F series 645,316
2 Chevrolet Silverado 50,699 Chevrolet Silverado 418,312
3 Ram 30,211 Ram 293,363
4 Honda CR-V 25,733 Honda CR-V 281,652
5 Ford Escape 20,131 Ford Escape 261,008
6 Chevrolet Equinox 19,551 Chevrolet Equinox 218,621
7 GMC Sierra 18,710 Toyota RAV4 171,877
8 Ford Explorer 17,244 Ford Explorer 164,207
9 Jeep Grand Cherokee 17,121 GMC Sierra 157,185
10 Toyota RAV4 14,351 Jeep Grand Cherokee 154,734

Source: All data shown is provided by Automotive News

via Automotive Digital Marketing Professional Community.

Selling and Marketing Brand X – Automotive Digital Marketing Professional Community

Selling and Marketing Brand X – Automotive Digital Marketing Professional Community

When you are selling and marketing a brand x product, there are many
challenges that you face. These challenges range from questions on
product reliability to a lack of brand recognition.

One of the first things that I would handle is product reliability.
This comes from the product development and engineering side of your
business. The product has to be developed and tested to insure that it
works properly. Nothing will destroy your credibility like under
delivering on promises that you make about your product.

In terms of addressing questions on product reliability, I would
offer a free trial of your product to both the end users and industry
experts. If your product delivers on its promises you should be able to
earn testimonials and endorsements. This will not only address product
reliability but will also go a long way toward creating brand
recognition for your product. Remember one of the most important things
that a brand can cultivate in its customers is trust and advocacy. It is
your job as a brand to turn your customer base into advocates.

In terms of building brand recognition, I would create a story for
your product. This story should demonstrate how the product helped to
solve a problem. As I said earlier, using testimonials from industry
experts and end users alike will help build trust and get people to take
that first step to try your product. One of the most valuable marketing
tools is�word of mouth.
Social Media channels such as blogs,�Facebook,�LinkedIn,
Twitter,�Google,�YouTube,�Pinterest�and others help to spread your
products story to the masses. I would also have a company website that
integrates all of these channels. Exhibiting at industry�trade shows�and
conferences is also a great way to get the word out about your product.

I was an outside sales rep in the dental industry with an equipment
distribution company. Many of the product lines that I carried were not
name brand. In the beginning many people I called on were reluctant to
try products that they did not know. They would waver and say things
like “I don’t know, I have never heard of this product”. After assuring
the customer that it was reliable and comparable to their name brand
product; I took on the role of brand ambassador by convincing customers
to try just one or two items. After these customers tried the product,
they switched from a name brand product to my off brand product! I
turned skeptics into believers. I was able to use these customers to
tell the story about the off brand product through testimonials and
referrals.

I had an impact at the distributor level. For a really big impact,
all of this needs to be done by the manufacturer. Product development,
engineering, Sales and Marketing teams needs to work together to make
sure that the product launch and market adoption take place. If you work
with distributors you need to provide them with support to help them
succeed.

This is how to sell and market a brand x product.

via Selling and Marketing Brand X – Automotive Digital Marketing Professional Community.

Bankruptcy Good for Auto Industry per TrueCar’s Scott Painter – Automotive Marketing

Bankruptcy Good for Auto Industry – TrueCar’s Scott Painter 

Many thanks to Rob Fontano for the YouTube link to Scott Painter’s interview by Bimbo, er, Bambi Francisco (me bad).  I am sorry, Bambi, but when you try to add color commentary about the auto industry, as if you know something about it, you sound like an idiot.  Now, I am certain Bambi has never sold cars for a living, but HAS SHE EVER ACTUALLY PURCHASED A VEHICLE?

Because, her inane commentary indicate complete auto industry ignorance at a level that makes her unqualified to interview somebody like Scott Painter.

via  Automotive Digital Marketing Professional Community.

For Those of Us Not on ADM…. Automotive Marketing

For Those of Us Not on ADM…. SMH

70% of Americans are online daily, checking emails, facebook, google,etc. Google alone gets over 91 million searches daily. According to QVC.com, QVC expects that 50% of its sales will come from the internet by 2014. Facebook has over 320 million users. Understand that 70% of Americans online includes 70% of your previous customer, 70% of your future or potential customers and 70% of your service customers. Also,your sales force, your family, everyone and this number is growing. Go to where your customers are. I see no downside to branding yourself online. It’s cheaper than traditional advertising and it’s 100% trackable. Marketing ideas can be implemented instantly, measured and changed with a click of the mouse.

via Automotive Digital Marketing Professional Community.

TrueCar – Banned YouTube Video

TrueCar – Banned YouTube Video

WARNING: This is the same video that TrueCar forced YouTube to delete in their attempt to squash the message it contains… Watch this clip while you still can and before the army of attorneys that TrueCar uses to suppress America’s Free Speech constitutional rights are successful in their “Mob Enforcer” style of witness suppression yet again!

via Automotive Digital Marketing Professional Community

Why ZMOT is BS – According to Larry Bruce

Why ZMOT is BS – According to Larry Bruce

Larry Bruce points out: “It is all too easy today for consumers to just cut you out of the buying process for you not to be ultra-transparent and more importantly HELPFUL. The bottom-line the consumers web shopping experience when it comes to automotive is more of a process of elimination not one of inclusion” Use the link provided to see Larry’s entire article and the comments that have resulted from his controversial statements…

Source: Automotive Digital Marketing Professional Community

 

Does Pine Belt Chevrolet Care About The Zero Moment of Truth?

Does Pine Belt Chevrolet Care About The Zero Moment of Truth?

What Brian points out in this article is a sad state of affairs in our auto industry at the retail level… In order to understand it, you must understand that for far too many dealership managers the “name of the game” is not to thrill and delight customers so they will WANT to do business with their dealership, instead it is to “beat the competition” by having the lowest advertised price in the newspaper. Since print advertising like newspaper is unable to be dynamic in nature, the strategy is to use deception to artificially reduce the advertised price on a particular make and model to a level below which no other competing dealer will dare to publish.

 

The thinking is flawed in this day and age, but was flawed when it still worked back in the 80’s and 90’s… I lived through the times when this was the predominant advertising strategy used, and in fact was a participant at times… The whole idea was to “switch to get rich” by dissuading customers from considering the advertised vehicle, and if that didn’t work, you would have to “scoop the trade” by allowing a lower trade-in value than the internal Actual Cash Value (ACV) thereby injecting additional gross profit margin in the deal to try and make it profitable above and beyond what was afforded by the “low-ball” price published in the newspaper… Other tactics include the dreaded “Desert Protection Package” at $995 that was added to the sale price because it had already been installed on all vehicles in inventory.

 

Finance and Insurance was often relied upon to generate additional Gross Profit Margin on the “Back End” of these advertised specials to again, make the loser advertised special make sense for the dealership. None of these practices work well today and if truth be known, they weren’t so good for the business back when they did work. Please use the link provided to read the actual article that Brian Pasch published on the ADM Professional Community.

 

Data, Data, Data… – Automotive Digital Marketing Professional Community

Data, Data, Data… – Automotive Digital Marketing Professional Community.

Article written by Cliff Banks; The marketing builds the branding – most customers aren’t going to respond to a direct mail piece or an online ad. But when they bring the vehicle in for service, Paragon generates a personal sales proposal for them that reinforces the message they’ve been seeing. Click the link provided to read this original article…

Flashback: How to Power the “Horseless Carriage?” Flashforward: How to Power the “Horseless Carriage?” – Automotive Digital Marketing Professional Community (ADM)

They say there’s nothing new under the sun, and I’m beginning to believe it.

I went looking online for a quick history of the birth of the automobile industry, and found it.

What was surprising was this: If you deleted or changed a few of the names, places and time references, it read just like a discussion of today’s challenge: how to power the automobile of the future.

Can you believe that just a century ago, the discussion/dilemma was how to power the horseless carriage — with steam, electricity or gasoline? They even tried it with wind power.

Sound familiar?

A century later, engineers are debating and experimenting with how to power the automobile: With Hydrogen, electricity, bio-degradable ethylene?

A century ago, gasoline won out, because, conveniently, a big oil field was discovered in Texas. So, gasoline was cheap, it was local, and at the time, there seemed to be an inexhaustible supply of it.

What is today’s equivalent of this formula for success? What will fuel our automobiles?

The challenge today is essentially the same: Make it work, make it cheap, and find a local supply of it that is inexhaustible.

Oh but, wait! Today we add one more consideration to that formula: Make it do no harm – to the environment, to the health of the human population, and to the future sustainability of our planet’s temperature and life forms.

Where are Henry Ford and all the other auto giants when you need them?

via Flashback: How to Power the “Horseless Carriage?” Flashforward: How to Power the “Horseless Carriage?” – Automotive Digital Marketing Professional Community (ADM).

via Flashback: How to Power the “Horseless Carriage?” Flashforward: How to Power the “Horseless Carriage?” – Automotive Digital Marketing Professional Community (ADM).

Location:ADP Social Media Marketing

Automotive Digital and Social Media Marketing and Sales Training Workshop

Dealer Internet Battle Plan Workshop

Internet Battle Plan Workshop for Car Dealers

Automotive Internet Battle Plan Workshop Hosted by Jim Ziegler and Ralph Paglia to be held on July 6-8th in Atlantic City, NJ

ATLANTA, June 2 /PRNewswire/ — Top automotive industry trainer Jim Ziegler and automotive digital marketing expert Ralph Paglia present a dynamic workshop to help auto retailers meet online marketing challenges. Automobile retail sales are a fiercely competitive and erratic market. Ziegler and Paglia’s plan is to give dealers an Internet Sales and Marketing Strategy to outperform the competition by gaining unfair competitive advantage on the web. This powerful event will be held at Bally’s Atlantic City, just minutes from the Philadelphia and New York City areas.

Change is constant. Nothing is the way it was, and will never be that way again. After working with thousands of automobile dealers over the years, Jim Ziegler needed to be sure his clients kept up with the new realities of changing technologies and the emerging influence of social media. So he assembled an all-star faculty for this dynamic event. All four presenters are world-class online retail practitioners. Their expertise and hands-on experience has shown they know what works and what doesn’t work in the online sales arena.

Jim Ziegler

Jim Ziegler

Ralph Paglia

Ralph Paglia

Joe Webb

Joe Webb

Tim Jennings

Tim Jennings

Workshop Instructors Ralph Paglia, Joe Webb and Tim Jennings have all been top-rated speakers at premier industry events such as Digital Dealer Conference and Exposition, J. D. Power and Associates Automotive Internet Roundtable, Dealer Synergy Sessions, ENG Automotive CRM Summits, Kelley Blue Book eNetworking Conferences, Driving Sales Executive Summit, Ford Lincoln Mercury Digital Advertising Summit, Toyota eCertified Dealer Workshops, NADA Workshops, General Motors Standards For Excellence (SFE) Conference, American Honda Motor Company Institute, Honda iN, Ford DealerConnection Workshop, Mercedes-Benz StarLeads and Content Management System Dealer Workshops, Reynolds Contact Management CRM Seminars, Honda iN Lead Management Workshop, Hyundai Dealer Lead Management Dealer Training, Ford Internet Lead Management (FILM) Dealer Seminars, Ford Business Development Center (BDC) Dealer Summits, Toyota University Signature Program, Honda EXCEL, Ford eTools Dealer Workshops, NCM 20 Group Automotive Digital Advertising for Dealers, ADP Dealer Services Internet Sales Dealer Summits, Automotive Success Magazine Best Practice Summits, and many more too numerous to list them all… Each of these car guys have managed both large and small dealership Internet Sales Departments.

When interviewed, Jim Ziegler smiled and said, “I’ve assembled a killer team for this event, combat tested veterans with more than four decades of in-the-trenches experience.”

When asked about his success in selling over 4,000 cars via the web in calendar year 2006 while working as Internet Director at Courtesy Chevrolet in Phoenix, Ralph Paglia smiled and responded, “Our team in Phoenix was able to do that because we went to war on the web with several unfair competitive advantages… As other dealers caught on, copied what we were doing, we continued to launch barrage after barrage of web initiatives that kept us ahead in the market by seizing and controlling car buyer mindshare…”

The well known Automotive Digital Marketing guru, Ralph Paglia, went on to say that he will deliver; “…several strategic and tactical “How To’s” that will not be for the weak or timid dealer because they are the web equivalent of “going nuclear” on a dealer’s local competition.”

Ralph Paglia stated, “Dealers with a weak stomach for hyper-competitive tactics such as driving traffic from their competitor’s lots and showrooms using mobile web apps and text messaging may find some of my more aggressive tactics as being a little over the top… But, by learning my Web Ninja Sales tactics they will at least be able to recognize and know when other dealers are using these aggressive techniques to steal business from their dealership before it is too late to defend themselves!”

At Bally’s Resort in Atlantic City, NJ on July 6 through July 8, Jim Ziegler and Ralph Paglia will deliver the real deal, content-rich sessions, hands-on “real-world stuff”, not theory.  Attendees will leave this 3 day workshop with the know-how to deploy the tactics and processes that are battle-tested and proven effective on the front lines in the most successful dealerships throughout North America.

Jim Ziegler advise all dealers to take action NOW; “Dealerships can’t afford to miss a single opportunity to do business… You MUST register and attend this Dealer Internet Battle Plan Workshop with your key managers or risk getting blown out of the market by your competition which is preparing THEIR Internet Battle Plan as you are reading these words!””

Having a dominant and effective presence on Facebook, Twitter, and other portals is critical to dealership marketing strategy.  Ziegler and Paglia are masters of the Social Web and using this incredibly popular medium to generate relationship based sales and to achieve dealer marketing objectives.  Dealer Internet Battle Plan Workshop participants will take back materials, hand-outs, CD’s, top secret user names and passwords along with an in-depth understanding of how to leverage online relationships for sales and profits.

Jim Ziegler and Ralph Paglia have each personally committed themselves to delivering workshop attendees a thorough understanding and ability to leverage the following…

  • How to implement “pathway to success”; email to telephone, phone to showroom, appointment to delivery
  • Effectively Maximize Existing Profit Centers and Create New Revenue and Profits
  • How to self-produce videos that capture customer trust and create high levels of credibility
  • Focus sites, microsites, landing page tactics and 12 other secrets to driving high-volume traffic
  • Internet stealth marketing techniques with ‘Ninja’ Search Engine Optimization
  • Beat third party lead providers at their own game on the Internet battlefield
  • Marketing and Advertising with ultimate Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Customer Relationship Management and CSI Engineering Projects for High Average Profitability, Top-Rated CSI Scores, Customer Retention and Referrals!
  • YouTube, Facebook, LinkedIn and Twitter: How to profitize social media through customer-friendly “Pull Marketing”
  • Using little known but powerful web apps to divert OEM traffic to dealership websites
  • Receive individual passwords and authorized access to restricted file servers with hundreds of proven effective email templates, phone scripts, reporting spreadsheets, How To PPT files, performance metrics from top dealers, Internet Dept. Workflow process maps, business plans and other content too valuable to make openly available on the Internet!*

Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegleris a member of the National Speakers Association and has been a keynote speaker at National and State Dealer conventions, and has trained over 75,000 Dealers, GSMs, Sales and F&I Managers. Course and Training information is at:http://zieglersupersystems.com/ Jim can be reached at: 800-726-0510

Ralph Paglia has served ADP Dealer Services as Director of Digital Marketing Solutions since April 2007.  He established the partnership between Ford Motor Company and ADP Digital Marketing which features joint ventures such as the Ford Lincoln Mercury Digital Advertising Program for Dealers and the Ford Regional Digital Marketing Consultants (DMC) supplied by ADP Digital Marketing.  Ralph is also the founder and editor in chief of the Automotive Digital Marketing Professional Community located at www.AutomotiveDigitalMarketing.com which is the industry’s leading independent online resource for digital marketing and Internet Sales Management tools, strategies, tactics, files, photos, videos and professional networking amongst over 3,500 of the most successful automotive marketing practitioners in the auto industry.  Ralph has recently led the development, build-out and opening of the ADP Social Media Reputation Management SkySong Operations Center as an auto industry leading joint venture between Arizona State University (ASU) and ADP Dealer Services located at ASU’s state of the art SkySong Center for Innovation, Technology and Imagination in Scottsdale, Arizona.  Ralph Paglia can be reached on his cell at 505-301-6369… by email at Ralph_Paglia@adp.com or follow him at http://twitter.com/RalphPaglia and friend him at www.Facebook.com/RPaglia.

*PLEASE NOTE:  File Server Access is restricted to workshop attendees and will be revoked for any dealer caught sharing their password with anyone who did not attend the Dealer Battle Plan workshop.

SOURCE:  Ziegler SuperSystems and Paglia Professional Network

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