Tag Archives: Social Media Marketing

Keith Latman Creates CRM Think Tank Sessions at iMagicLab

Keith Latman Creates CRM Think Tank Sessions at iMagicLab

Keith Latman and His iMagicLab Team Create Customer Relationship Management (CRM) “Think Tank” By Assembling Auto Industry Thought Leaders, Innovative Dealers, Experienced Development Team Catalysts and Extensive Resources to Craft the Future of Automotive CRM…

 

On Thursday June 13, 2013 in the early afternoon Sean V. Bradley and I left the DealerSynergy offices in Audubon, NJ and drove down to Baltimore to participate in an iMagicLab hosted event and meeting.  Sean and I had both received invitations without knowing about the other. I had been at DealerSynergy to record video clips for training sessions within the soon to be launched Automotive Digital Training Channel. Before anyone accuses Keith Latman of grandiose concepts, I will unashamedly describe what emerged at iMagicLab on Friday as a “CRM Think Tank” session…

 

The attendees were an impressive mix of advanced CRM “Success Story” car dealers, consultants, thought leaders and experienced CRM developers that had previously worked for iMagicLab competitors. Sean V. Bradley and i rarely get excited about the same things when it comes to dealer management software and applications, but in today’s case we both saw Keith open the doors to a barn with an “I’ll be damned if that ain’t an actual Unicorn in there” look on our faces as what iMagicLab has created with their upcoming launch of CRMsuite revealed itself to our harshly critical inspection…

The founder of iMagicLab, Keith Latman and I have some colorful.. ahem, “history” going back a few years. When I spoke to him about it, he told me that knowing i would be closely looking for “flies in the ointment” is one of the reasons why he invited me… Wanted to get some seriously non-ass-kissing feedback from someone who knows CRM app development who would poke and jab at what he is getting ready to launch…

The reality of what happened during the iMagicLab CRM Think Tank discussions was that Joe Webb took enough carefully aimed shots at Keith Latman’s assumptions and dealership work flows that I was able to focus my questions on identifying many of the incredible number of data sources, algorithms, and (for real) artificial intelligence capabilities feeding a series of dynamic real time action items to be executed by dealership employees. All of which is being served up in a modular GUI that will most certainly replace the overwhelming frustration created by typical (and dreaded) “Daily Work Plans”, which define each user’s core list of daily action items, and is generated by most of today’s current crop of CRM systems…

I almost HATE to admit it, but Keith Latman and Chris Vitale got me more excited and eager to test drive the soon to be in limited release iMagicLab “CRMsuite” than I have been about any other CRM application in over ten years… At this point, getting me excited about the technical architecture of a CRM solution is nearly impossible, because our industry has been stuck in a CRM application rut for at least ten years!

What i saw on Friday was the iMagicLab team build out of a “CRMsuite” branded solution that delivers on Keith Latman’s radical new big data driven approach and system design. Every aspect of CRMsuite has the potential (if it actually works as shown) to provide digitally competent dealership teams with customer engagement capabilities far beyond what any other auto industry CRM development team has ever attempted to do… I believe that the iMagicLab CRMsuite may be capable of enabling dealers to deploy a radical new approach to customer engagement and communication.

The core activity generating engine appears to be designed to predict a series of communications and customer contact most likely to result in a sale based on empirical analysis of the customer’s information, activities and social signals. few observers may be willing to agree with me at this point, but i believe CRMsuite may trigger the equivalent of an arms race among automotive CRM developers and dealership suppliers.

The biggest caveat I sense are the questions around “can the iMagicLab team, led by Keith and his top managers sell, deliver, install and ramp dealers up on the CRMsuite at any significant levels of scale and dealer network penetration?”

I may be biased after 20 years of working on several CRM development, sales and implementation teams, but I see a lot of potential for dealer demand for CRMsuite to far exceed what the existing iMagicLab team has the ability to deliver and install… The limited sneak preview and deep architectural designs we saw at iMagicLab on Friday were THAT impressive!

Meet 3 Automotive Technology Professionals Leading the iMagicLab CRM Think Tank

Keith Latman | Chief Executive Officer

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Tom Harsha | President of Auto Division

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Chris Vitale | Vice President of Sales

via Keith Latman Creates CRM Think Tank Sessions at iMagicLab – Automotive Digital Marketing Professional Community.

How To Keep Your VDPs In Sight, In Mind… All The Time – Automotive Marketing

How To Keep Your VDPs In Sight, In Mind… All The Time

How To Keep Your VDPs In Sight, In Mind… All The Time

Shaun Kehrberg by Shaun Kehrberg, Product Marketing Manager, Digital Advertising
Impact of Automotive Digital Advertising on VDP Views VDP views are all the rage. At Cobalt, we traditionally see up to a 30% bump in VDP views when we turn on a VIN-specific digital advertising campaign for a dealer. So what’s the key to luring those potential customers back to your website and increasing their engagement with your VDPs?

The answer is Dynamic Inventory Merchandising. This advanced advertising strategy  provides seamless integration between a dealer’s inventory and their digital advertising campaigns, automatically generating campaigns based on the inventory on your lot. Dealers can utilize Dynamic Inventory Merchandising to help increase VDP views and overall online engagement with your VINs.

The following is Part I in a series on how, highlighting a technique that some have called the MVP of your dealership’s advertising strategy— dynamic inventory retargeting.

Dynamic Inventory Retargeting

We know you’re already familiar with retargeting – display ads that keep your dealership present even after car shoppers have left your website. But today we can take these ads one step further by utilizing advanced retargeting techniques. Dealers can now easily incorporate dynamic, scrolling images of live inventory in their ads to follow their potential customers around the Internet.

For example, imagine a shopper who spends the majority of their time on your website looking at used vehicles. Shouldn’t the retargeting ads that “follow them” be specifically tailored to their unique shopping experience? In other words, if a shopper was looking at a used Honda Accord, the retargeting ad should feature that EXACT Accord (as long as it’s still on the lot). If that vehicle sells, the next ad served to the shopper will dynamically adjust to feature a similar make/model.

Dynamic Inventory Retargeting

In addition, dealers can target customers with ads featuring a unique look and feel or special offers and pricing based on whether they are shopping for Certified Pre-Owned (CPO) or regular used vehicles. The same functionality can also be easily applied to New Vehicle and Service & Parts campaigns – allowing a dealer to reach every website visitor with a dynamic banner ad specifically tailored to her unique shopping experience.

What does this mean for dealers?

This type of advertising is a game-changer because it allows dealers to supplement their generic brand retargeting with hyper-precise retargeting down to the model and even the very VIN a customer viewed. A click on a vehicle image within these dynamic ads takes the shopper directly to the Vehicle Details Page. And as we already know, more VDP views means more cars sold.

There’s a new kid on the retargeting block and branded retargeting ads are now only part of the automotive remarketing equation.

As Brian Pasch, President of PCG Consulting, highlighted in a recent article, dynamic inventory retargeting ads “give dealers a dynamic edge” and have emerged as a uniquely efficient means of showcasing your inventory online and driving highly targeted traffic back to your VDPs.

In Part II, we’ll look at another technique you can inject into your digital advertisings strategy that can help you drive more traffic to your VDPs— Dynamic Paid Search Advertising.

Have you experimented with dynamic inventory retargeting and measured the results? Are you sold on this new metric for measuring your ability to attract online shoppers and sell to them— VDP views? What other metrics do you value most when predicting a success event on your site?

Shaun Kehrberg

About the Author

Shaun Kehrberg is the Product Marketing Manager, Digital Advertising at Cobalt. He is focused on helping dealers understand the power of today’s advertising technology and the collective value of the Cobalt digital marketing experience. Shaun can be reached at 206.219.8203 or kehrbers@cobalt.com.

via Automotive Digital Marketing Professional Community.

Selling and Marketing Brand X – Automotive Digital Marketing Professional Community

Selling and Marketing Brand X – Automotive Digital Marketing Professional Community

When you are selling and marketing a brand x product, there are many
challenges that you face. These challenges range from questions on
product reliability to a lack of brand recognition.

One of the first things that I would handle is product reliability.
This comes from the product development and engineering side of your
business. The product has to be developed and tested to insure that it
works properly. Nothing will destroy your credibility like under
delivering on promises that you make about your product.

In terms of addressing questions on product reliability, I would
offer a free trial of your product to both the end users and industry
experts. If your product delivers on its promises you should be able to
earn testimonials and endorsements. This will not only address product
reliability but will also go a long way toward creating brand
recognition for your product. Remember one of the most important things
that a brand can cultivate in its customers is trust and advocacy. It is
your job as a brand to turn your customer base into advocates.

In terms of building brand recognition, I would create a story for
your product. This story should demonstrate how the product helped to
solve a problem. As I said earlier, using testimonials from industry
experts and end users alike will help build trust and get people to take
that first step to try your product. One of the most valuable marketing
tools is�word of mouth.
Social Media channels such as blogs,�Facebook,�LinkedIn,
Twitter,�Google,�YouTube,�Pinterest�and others help to spread your
products story to the masses. I would also have a company website that
integrates all of these channels. Exhibiting at industry�trade shows�and
conferences is also a great way to get the word out about your product.

I was an outside sales rep in the dental industry with an equipment
distribution company. Many of the product lines that I carried were not
name brand. In the beginning many people I called on were reluctant to
try products that they did not know. They would waver and say things
like “I don’t know, I have never heard of this product”. After assuring
the customer that it was reliable and comparable to their name brand
product; I took on the role of brand ambassador by convincing customers
to try just one or two items. After these customers tried the product,
they switched from a name brand product to my off brand product! I
turned skeptics into believers. I was able to use these customers to
tell the story about the off brand product through testimonials and
referrals.

I had an impact at the distributor level. For a really big impact,
all of this needs to be done by the manufacturer. Product development,
engineering, Sales and Marketing teams needs to work together to make
sure that the product launch and market adoption take place. If you work
with distributors you need to provide them with support to help them
succeed.

This is how to sell and market a brand x product.

via Selling and Marketing Brand X – Automotive Digital Marketing Professional Community.

5 Tips To Grow Your Business by Grant Cardone – Automotive Digital Marketing Professional Community

5 Tips To Grow Your Business by Grant Cardone

Whether you are a salesperson in a car dealership, a supplier to the auto industry or consultant, Grant’s guidance is relevant and key to your success and ongoing survival.  This video is definitely a recommended “watch” and a great use of 3 minutes and 19 seconds of your mental focus and attention!

via Automotive Digital Marketing Professional Community.

For Those of Us Not on ADM…. Automotive Marketing

For Those of Us Not on ADM…. SMH

70% of Americans are online daily, checking emails, facebook, google,etc. Google alone gets over 91 million searches daily. According to QVC.com, QVC expects that 50% of its sales will come from the internet by 2014. Facebook has over 320 million users. Understand that 70% of Americans online includes 70% of your previous customer, 70% of your future or potential customers and 70% of your service customers. Also,your sales force, your family, everyone and this number is growing. Go to where your customers are. I see no downside to branding yourself online. It’s cheaper than traditional advertising and it’s 100% trackable. Marketing ideas can be implemented instantly, measured and changed with a click of the mouse.

via Automotive Digital Marketing Professional Community.

Digital Advertising: Math Plus Magic is the Future – Automotive Marketing

Digital Advertising: Math Plus Magic is the Future

Math and magic are essentially polar opposites, but share two similarities. The first is that they are both a much more hands-on approach to digital media. With magic, that means creating new experiences. With math it means managing programs on a daily basis, constantly evolving and improving. The second similarity is that math and magic are both underdeveloped skillsets in the industry. They were nice to haves in the past; it was enough to have a handful of people who had these talents. But from here on out, they’re the two skills that matter most.  Click the link provided to read the article…

via Automotive Digital Marketing Professional Community.

Why ZMOT is BS – According to Larry Bruce

Why ZMOT is BS – According to Larry Bruce

Larry Bruce points out: “It is all too easy today for consumers to just cut you out of the buying process for you not to be ultra-transparent and more importantly HELPFUL. The bottom-line the consumers web shopping experience when it comes to automotive is more of a process of elimination not one of inclusion” Use the link provided to see Larry’s entire article and the comments that have resulted from his controversial statements…

Source: Automotive Digital Marketing Professional Community

 

Data, Data, Data… – Automotive Digital Marketing Professional Community

Data, Data, Data… – Automotive Digital Marketing Professional Community.

Article written by Cliff Banks; The marketing builds the branding – most customers aren’t going to respond to a direct mail piece or an online ad. But when they bring the vehicle in for service, Paragon generates a personal sales proposal for them that reinforces the message they’ve been seeing. Click the link provided to read this original article…

Flashback: How to Power the “Horseless Carriage?” Flashforward: How to Power the “Horseless Carriage?” – Automotive Digital Marketing Professional Community (ADM)

They say there’s nothing new under the sun, and I’m beginning to believe it.

I went looking online for a quick history of the birth of the automobile industry, and found it.

What was surprising was this: If you deleted or changed a few of the names, places and time references, it read just like a discussion of today’s challenge: how to power the automobile of the future.

Can you believe that just a century ago, the discussion/dilemma was how to power the horseless carriage — with steam, electricity or gasoline? They even tried it with wind power.

Sound familiar?

A century later, engineers are debating and experimenting with how to power the automobile: With Hydrogen, electricity, bio-degradable ethylene?

A century ago, gasoline won out, because, conveniently, a big oil field was discovered in Texas. So, gasoline was cheap, it was local, and at the time, there seemed to be an inexhaustible supply of it.

What is today’s equivalent of this formula for success? What will fuel our automobiles?

The challenge today is essentially the same: Make it work, make it cheap, and find a local supply of it that is inexhaustible.

Oh but, wait! Today we add one more consideration to that formula: Make it do no harm – to the environment, to the health of the human population, and to the future sustainability of our planet’s temperature and life forms.

Where are Henry Ford and all the other auto giants when you need them?

via Flashback: How to Power the “Horseless Carriage?” Flashforward: How to Power the “Horseless Carriage?” – Automotive Digital Marketing Professional Community (ADM).

via Flashback: How to Power the “Horseless Carriage?” Flashforward: How to Power the “Horseless Carriage?” – Automotive Digital Marketing Professional Community (ADM).

Location:ADP Social Media Marketing

Automotive Digital and Social Media Marketing and Sales Training Workshop

Dealer Internet Battle Plan Workshop

Internet Battle Plan Workshop for Car Dealers

Automotive Internet Battle Plan Workshop Hosted by Jim Ziegler and Ralph Paglia to be held on July 6-8th in Atlantic City, NJ

ATLANTA, June 2 /PRNewswire/ — Top automotive industry trainer Jim Ziegler and automotive digital marketing expert Ralph Paglia present a dynamic workshop to help auto retailers meet online marketing challenges. Automobile retail sales are a fiercely competitive and erratic market. Ziegler and Paglia’s plan is to give dealers an Internet Sales and Marketing Strategy to outperform the competition by gaining unfair competitive advantage on the web. This powerful event will be held at Bally’s Atlantic City, just minutes from the Philadelphia and New York City areas.

Change is constant. Nothing is the way it was, and will never be that way again. After working with thousands of automobile dealers over the years, Jim Ziegler needed to be sure his clients kept up with the new realities of changing technologies and the emerging influence of social media. So he assembled an all-star faculty for this dynamic event. All four presenters are world-class online retail practitioners. Their expertise and hands-on experience has shown they know what works and what doesn’t work in the online sales arena.

Jim Ziegler

Jim Ziegler

Ralph Paglia

Ralph Paglia

Joe Webb

Joe Webb

Tim Jennings

Tim Jennings

Workshop Instructors Ralph Paglia, Joe Webb and Tim Jennings have all been top-rated speakers at premier industry events such as Digital Dealer Conference and Exposition, J. D. Power and Associates Automotive Internet Roundtable, Dealer Synergy Sessions, ENG Automotive CRM Summits, Kelley Blue Book eNetworking Conferences, Driving Sales Executive Summit, Ford Lincoln Mercury Digital Advertising Summit, Toyota eCertified Dealer Workshops, NADA Workshops, General Motors Standards For Excellence (SFE) Conference, American Honda Motor Company Institute, Honda iN, Ford DealerConnection Workshop, Mercedes-Benz StarLeads and Content Management System Dealer Workshops, Reynolds Contact Management CRM Seminars, Honda iN Lead Management Workshop, Hyundai Dealer Lead Management Dealer Training, Ford Internet Lead Management (FILM) Dealer Seminars, Ford Business Development Center (BDC) Dealer Summits, Toyota University Signature Program, Honda EXCEL, Ford eTools Dealer Workshops, NCM 20 Group Automotive Digital Advertising for Dealers, ADP Dealer Services Internet Sales Dealer Summits, Automotive Success Magazine Best Practice Summits, and many more too numerous to list them all… Each of these car guys have managed both large and small dealership Internet Sales Departments.

When interviewed, Jim Ziegler smiled and said, “I’ve assembled a killer team for this event, combat tested veterans with more than four decades of in-the-trenches experience.”

When asked about his success in selling over 4,000 cars via the web in calendar year 2006 while working as Internet Director at Courtesy Chevrolet in Phoenix, Ralph Paglia smiled and responded, “Our team in Phoenix was able to do that because we went to war on the web with several unfair competitive advantages… As other dealers caught on, copied what we were doing, we continued to launch barrage after barrage of web initiatives that kept us ahead in the market by seizing and controlling car buyer mindshare…”

The well known Automotive Digital Marketing guru, Ralph Paglia, went on to say that he will deliver; “…several strategic and tactical “How To’s” that will not be for the weak or timid dealer because they are the web equivalent of “going nuclear” on a dealer’s local competition.”

Ralph Paglia stated, “Dealers with a weak stomach for hyper-competitive tactics such as driving traffic from their competitor’s lots and showrooms using mobile web apps and text messaging may find some of my more aggressive tactics as being a little over the top… But, by learning my Web Ninja Sales tactics they will at least be able to recognize and know when other dealers are using these aggressive techniques to steal business from their dealership before it is too late to defend themselves!”

At Bally’s Resort in Atlantic City, NJ on July 6 through July 8, Jim Ziegler and Ralph Paglia will deliver the real deal, content-rich sessions, hands-on “real-world stuff”, not theory.  Attendees will leave this 3 day workshop with the know-how to deploy the tactics and processes that are battle-tested and proven effective on the front lines in the most successful dealerships throughout North America.

Jim Ziegler advise all dealers to take action NOW; “Dealerships can’t afford to miss a single opportunity to do business… You MUST register and attend this Dealer Internet Battle Plan Workshop with your key managers or risk getting blown out of the market by your competition which is preparing THEIR Internet Battle Plan as you are reading these words!””

Having a dominant and effective presence on Facebook, Twitter, and other portals is critical to dealership marketing strategy.  Ziegler and Paglia are masters of the Social Web and using this incredibly popular medium to generate relationship based sales and to achieve dealer marketing objectives.  Dealer Internet Battle Plan Workshop participants will take back materials, hand-outs, CD’s, top secret user names and passwords along with an in-depth understanding of how to leverage online relationships for sales and profits.

Jim Ziegler and Ralph Paglia have each personally committed themselves to delivering workshop attendees a thorough understanding and ability to leverage the following…

  • How to implement “pathway to success”; email to telephone, phone to showroom, appointment to delivery
  • Effectively Maximize Existing Profit Centers and Create New Revenue and Profits
  • How to self-produce videos that capture customer trust and create high levels of credibility
  • Focus sites, microsites, landing page tactics and 12 other secrets to driving high-volume traffic
  • Internet stealth marketing techniques with ‘Ninja’ Search Engine Optimization
  • Beat third party lead providers at their own game on the Internet battlefield
  • Marketing and Advertising with ultimate Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Customer Relationship Management and CSI Engineering Projects for High Average Profitability, Top-Rated CSI Scores, Customer Retention and Referrals!
  • YouTube, Facebook, LinkedIn and Twitter: How to profitize social media through customer-friendly “Pull Marketing”
  • Using little known but powerful web apps to divert OEM traffic to dealership websites
  • Receive individual passwords and authorized access to restricted file servers with hundreds of proven effective email templates, phone scripts, reporting spreadsheets, How To PPT files, performance metrics from top dealers, Internet Dept. Workflow process maps, business plans and other content too valuable to make openly available on the Internet!*

Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegleris a member of the National Speakers Association and has been a keynote speaker at National and State Dealer conventions, and has trained over 75,000 Dealers, GSMs, Sales and F&I Managers. Course and Training information is at:http://zieglersupersystems.com/ Jim can be reached at: 800-726-0510

Ralph Paglia has served ADP Dealer Services as Director of Digital Marketing Solutions since April 2007.  He established the partnership between Ford Motor Company and ADP Digital Marketing which features joint ventures such as the Ford Lincoln Mercury Digital Advertising Program for Dealers and the Ford Regional Digital Marketing Consultants (DMC) supplied by ADP Digital Marketing.  Ralph is also the founder and editor in chief of the Automotive Digital Marketing Professional Community located at www.AutomotiveDigitalMarketing.com which is the industry’s leading independent online resource for digital marketing and Internet Sales Management tools, strategies, tactics, files, photos, videos and professional networking amongst over 3,500 of the most successful automotive marketing practitioners in the auto industry.  Ralph has recently led the development, build-out and opening of the ADP Social Media Reputation Management SkySong Operations Center as an auto industry leading joint venture between Arizona State University (ASU) and ADP Dealer Services located at ASU’s state of the art SkySong Center for Innovation, Technology and Imagination in Scottsdale, Arizona.  Ralph Paglia can be reached on his cell at 505-301-6369… by email at Ralph_Paglia@adp.com or follow him at http://twitter.com/RalphPaglia and friend him at www.Facebook.com/RPaglia.

*PLEASE NOTE:  File Server Access is restricted to workshop attendees and will be revoked for any dealer caught sharing their password with anyone who did not attend the Dealer Battle Plan workshop.

SOURCE:  Ziegler SuperSystems and Paglia Professional Network

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