Tag Archives: Social Networking

Keith Latman Creates CRM Think Tank Sessions at iMagicLab

Keith Latman Creates CRM Think Tank Sessions at iMagicLab

Keith Latman and His iMagicLab Team Create Customer Relationship Management (CRM) “Think Tank” By Assembling Auto Industry Thought Leaders, Innovative Dealers, Experienced Development Team Catalysts and Extensive Resources to Craft the Future of Automotive CRM…

 

On Thursday June 13, 2013 in the early afternoon Sean V. Bradley and I left the DealerSynergy offices in Audubon, NJ and drove down to Baltimore to participate in an iMagicLab hosted event and meeting.  Sean and I had both received invitations without knowing about the other. I had been at DealerSynergy to record video clips for training sessions within the soon to be launched Automotive Digital Training Channel. Before anyone accuses Keith Latman of grandiose concepts, I will unashamedly describe what emerged at iMagicLab on Friday as a “CRM Think Tank” session…

 

The attendees were an impressive mix of advanced CRM “Success Story” car dealers, consultants, thought leaders and experienced CRM developers that had previously worked for iMagicLab competitors. Sean V. Bradley and i rarely get excited about the same things when it comes to dealer management software and applications, but in today’s case we both saw Keith open the doors to a barn with an “I’ll be damned if that ain’t an actual Unicorn in there” look on our faces as what iMagicLab has created with their upcoming launch of CRMsuite revealed itself to our harshly critical inspection…

The founder of iMagicLab, Keith Latman and I have some colorful.. ahem, “history” going back a few years. When I spoke to him about it, he told me that knowing i would be closely looking for “flies in the ointment” is one of the reasons why he invited me… Wanted to get some seriously non-ass-kissing feedback from someone who knows CRM app development who would poke and jab at what he is getting ready to launch…

The reality of what happened during the iMagicLab CRM Think Tank discussions was that Joe Webb took enough carefully aimed shots at Keith Latman’s assumptions and dealership work flows that I was able to focus my questions on identifying many of the incredible number of data sources, algorithms, and (for real) artificial intelligence capabilities feeding a series of dynamic real time action items to be executed by dealership employees. All of which is being served up in a modular GUI that will most certainly replace the overwhelming frustration created by typical (and dreaded) “Daily Work Plans”, which define each user’s core list of daily action items, and is generated by most of today’s current crop of CRM systems…

I almost HATE to admit it, but Keith Latman and Chris Vitale got me more excited and eager to test drive the soon to be in limited release iMagicLab “CRMsuite” than I have been about any other CRM application in over ten years… At this point, getting me excited about the technical architecture of a CRM solution is nearly impossible, because our industry has been stuck in a CRM application rut for at least ten years!

What i saw on Friday was the iMagicLab team build out of a “CRMsuite” branded solution that delivers on Keith Latman’s radical new big data driven approach and system design. Every aspect of CRMsuite has the potential (if it actually works as shown) to provide digitally competent dealership teams with customer engagement capabilities far beyond what any other auto industry CRM development team has ever attempted to do… I believe that the iMagicLab CRMsuite may be capable of enabling dealers to deploy a radical new approach to customer engagement and communication.

The core activity generating engine appears to be designed to predict a series of communications and customer contact most likely to result in a sale based on empirical analysis of the customer’s information, activities and social signals. few observers may be willing to agree with me at this point, but i believe CRMsuite may trigger the equivalent of an arms race among automotive CRM developers and dealership suppliers.

The biggest caveat I sense are the questions around “can the iMagicLab team, led by Keith and his top managers sell, deliver, install and ramp dealers up on the CRMsuite at any significant levels of scale and dealer network penetration?”

I may be biased after 20 years of working on several CRM development, sales and implementation teams, but I see a lot of potential for dealer demand for CRMsuite to far exceed what the existing iMagicLab team has the ability to deliver and install… The limited sneak preview and deep architectural designs we saw at iMagicLab on Friday were THAT impressive!

Meet 3 Automotive Technology Professionals Leading the iMagicLab CRM Think Tank

Keith Latman | Chief Executive Officer

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Tom Harsha | President of Auto Division

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Chris Vitale | Vice President of Sales

via Keith Latman Creates CRM Think Tank Sessions at iMagicLab – Automotive Digital Marketing Professional Community.

5 Tips To Grow Your Business by Grant Cardone – Automotive Digital Marketing Professional Community

5 Tips To Grow Your Business by Grant Cardone

Whether you are a salesperson in a car dealership, a supplier to the auto industry or consultant, Grant’s guidance is relevant and key to your success and ongoing survival.  This video is definitely a recommended “watch” and a great use of 3 minutes and 19 seconds of your mental focus and attention!

via Automotive Digital Marketing Professional Community.

Digital Advertising: Math Plus Magic is the Future – Automotive Marketing

Digital Advertising: Math Plus Magic is the Future

Math and magic are essentially polar opposites, but share two similarities. The first is that they are both a much more hands-on approach to digital media. With magic, that means creating new experiences. With math it means managing programs on a daily basis, constantly evolving and improving. The second similarity is that math and magic are both underdeveloped skillsets in the industry. They were nice to haves in the past; it was enough to have a handful of people who had these talents. But from here on out, they’re the two skills that matter most.  Click the link provided to read the article…

via Automotive Digital Marketing Professional Community.

New Social Networking Site Changing The Way

New Social Networking Site Changing The Way Oh, Christ, Forget It

Let Someone Else Report On This Bullshit

MAY 20, 2010 | ISSUE 46•20

ARTICLE TOOLS

RELATED MEDIA

NEW YORK—While millions of young, tech-savvy professionals already use services like Facebook and Twitter to keep in constant touch with friends, a new social networking platform called Foursquare has recently taken the oh, fucking hell, can’t some other desperate news outlet cover this crap instead?

Hip city-dwellers nationwide are embracing the new, come to think of it, haven’t we used this photo for some other tech piece?

Launched last year, Foursquare is unique in that it not only allows users to broadcast their whereabouts, but also offers a number of built-in incentives, including some innovative new crap The New York Times surely has a throbbing hard-on for.

In fact, why don’t we just let them report on this garbage and call it a day?

“Foursquare is a little bit of everything—a friend-finder, a local city guide, an interactive mobile game,” said company cofounder Dennis Crowley, as if reading from the same tired script used by every one of these Web 2.0 or whatever-the-fuck-they’re-called startups. “But more than that, Foursquare is an [endless string of meaningless buzzwords we just couldn’t bring ourselves to transcribe].”

Added Crowley, “[Who gives a shit].”

According to sources we feel really, really sorry for, Foursquare works by allowing users to “check in” from their present location, whether it be a bar, restaurant, nearby magazine stand, or man, this piece would be perfect to hand over to that schmuck Dan Fletcher atTime magazine right about now.

By “checking in,” users can earn tangible, real-world rewards. For instance, the Foursquare user with the most points at any given venue earns the designation of “mayor” and can receive discounts, free food, or other prizes that, quite honestly, we’re thoroughly disgusted with ourselves for having actually researched.

In addition, please, kill us already.

As you’ve no doubt guessed from reading a dozen similar articles in The Washington Post, now’s the part of our “trend piece” where we quote an industry expert like Leonard Steinberg, a Boston University communications professor and specialist in his field who remarks in a rather defeated tone that Foursquare represents a revolutionary new way for businesses and customers to interact.

“Through its competitive elements like badges and points, Foursquare helps generate brand loyalty,” said the Ph.D.-holding individual, whose decades in higher education were basically shit upon by our inane questions about various bits of Foursquare ephemera. “It’s a unique and transformative social networking tool.”

“Can I go now?” he added.

Although it recently hit the million-user mark, Foursquare has yet to approach the vast subscriber base of Facebook and Twitter. But that all could change as people become increasingly reliant on the…okay, here, here, let me sum up this whole “news” story for you: Aging, scared newspapermen throw themselves at the latest mobile technology trend in a humiliatingly futile attempt to remain relevant.

And now that you’re all caught up, take it away, final miserable paragraph:

The current mayor of her local coffee shop and the young woman we’ve selected to represent young people everywhere, Jen Galanos, 26, has so far earned a free cappuccino and two hours of Wi-Fi. But while she likes the rewards, she said they’re only a fringe benefit of an application that, as we suspected, The New York Times has already creamed its jeans and tripped all over itself in a rush to cover.

Here’s the fucking link: http://www.nytimes.com/2009/10/19/technology/internet/19foursquare.html?_r=1.

[Sent from Ralph Paglia’s iPhone]

Ralph Paglia
Director – Digital Marketing
ADP Dealer Services
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