Tag Archives: vehicle pricing

TrueCar – Banned YouTube Video

TrueCar – Banned YouTube Video

WARNING: This is the same video that TrueCar forced YouTube to delete in their attempt to squash the message it contains… Watch this clip while you still can and before the army of attorneys that TrueCar uses to suppress America’s Free Speech constitutional rights are successful in their “Mob Enforcer” style of witness suppression yet again!

via Automotive Digital Marketing Professional Community

The 5 WORST Questions to Ask a Phone Up

The 5 WORST Questions to Ask a Phone Up

Melissa Roberts, has written a great article that will help all of us to stop making the mistakes that cost dealerships a lot of money in lost sales and service profits from not handling phone calls properly.  Sometimes, knowing what NOT TO ASK can be as, or more important than knowing what to ask.  Too many people in dealerships are fumbling these opportunities to do business that come through the phone.  As a marketer, it pains me to see so much interest from customers get driven away from people saying the wrong things, and asking inappropriate questions when people call the dealership.  Check out the entire article with the 5 things you should never ask people over the phone by using the links provided…

via The 5 WORST Questions to Ask a Phone Up – Automotive Digital Marketing Professional Community.

Transparency, what a concept! Is TrueCar the Way to Go?

Transparency, what a concept! – Automotive Digital Marketing Professional Community.

Josh Friedman: Often, the transparency of the data TrueCar.com shares with an online shopper is overshadowed by that Really Low Price Quote, and good, old-fashioned wishful thinking. We’re talking quotes of $2,000 and $3,000 below what’s really doable, in our view, but competing quotes, nevertheless, that we frequently contend with. Use the link provided to see the charts, read the full article and post your comments…

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